Living Identities: A Strategic Shift in Brand Design
Brands don’t behave the same way everywhere—neither do people. This article explores Living Identities, a shift from static logos to adaptive brand systems rooted in human context and strategic intent.
When a System Stumbles, Experience Speaks First — A Reflection Through the IndiGo Crisis
The recent Indigo flight cancellations were more than an operational crisis — they were a moment where the lived experience of customers and frontline teams surfaced the deeper truths of organisational alignment, communication, and emotional climate.
This reflection explores how service breakdowns become windows into an organisation’s inner architecture, and why resilience begins long before a crisis reaches public view.
The Strategy-to-Experience Gap: Where Indian Businesses Lose Momentum (And How to Fix It)
Every organisation has a strategy.
But only a few can turn that strategy into a consistent lived experience for teams and customers.
Most businesses in India lose momentum not because the strategy is wrong —
but because it breaks somewhere between intent → teams → customers.
This article explains where the gaps really lie, why they keep repeating across industries, and how leaders can close them using a Strategic Design approach.
If your strategy looks great on paper but behaves differently in reality… this will resonate deeply.
Advanced Skilling & Workforce Development: Building Future-Ready Teams Through Design and Purpose
Technology and markets drive growth — but people sustain it.
In the final part of The Triad for Transformation, explore how MSMEs can design future-ready teams through learning, empathy, and purpose.
Technology Adoption & Digital Transformation: How to Make Tech Work for Your People — Not Against Them
In today’s MSME landscape, technology isn’t just about automation — it’s about alignment. This article explores how Indian MSMEs can make digital transformation truly people-centric by choosing tools that empower, not overwhelm. Learn how strategic design turns technology into an enabler of productivity, culture, and sustainable growth — helping businesses move from intent to experience.
The Triad for Transformation — Technology, Market, and Skilling
India’s MSMEs stand at a powerful crossroads — between what worked yesterday and what’s needed tomorrow.
This article introduces The Triad for Transformation — Technology, Market, and Skilling, a simple yet strategic framework for small and medium businesses to align growth with clarity, capability, and confidence.
👉 Explore how each pillar connects to your next phase of growth — and how Stratants bridges strategy to experience by design.
🚀 Inbound 2.0: How the AI Era Is Rewriting Marketing for Indian MSMEs
Inbound marketing is evolving — quietly, powerfully. The AI era has opened doors for MSMEs to market smarter, not louder. From automating content to personalising engagement, even small businesses can now compete on trust, expertise, and precision — not just budget. Discover how “Inbound 2.0” is helping Indian enterprises level the field and how strategic design and consultancy can turn AI into your growth ally.
Reducing Time-to-Market (TTM): How SMEs Can Turn Speed into Strategic Strength
In today’s fast-moving markets, speed is no longer optional — it’s survival. But when speed lacks strategy, even the best ideas lose direction. This article explores how Generative AI (GenAI) is helping small and medium enterprises (SMEs) accelerate their Time-to-Market (TTM) strategically — combining design agility, marketing efficiency, and operational clarity to convert innovation into early revenue.
Before You Digitize, Strategize: How India’s Mid-Sized Firms Can Ride the AI and Credit Wave Wisely
India’s mid-sized firms are rushing to adopt AI and credit, but growth without strategy can quickly become chaos. This article explores how businesses can turn these twin opportunities into sustainable success — through clarity, capability, and strategic intent.
AI Can Automate – But Without Warmth or Empathy, Customers Drift Away
AI is changing the way small and growing businesses operate. It brings speed, scale, and efficiency — but customers don’t just want fast answers; they want to feel heard and valued.
If AI lacks warmth, empathy, and a human touch, businesses risk turning loyal customers into strangers.
In this article, I share why efficiency alone isn’t enough, how small and medium businesses can blend AI with genuine care, and practical steps to create experiences that build trust and loyalty.
👉 Read on if you want your business to scale with AI without losing its human heart.