🚀 Bharat’s Digital Awakening: The New Customer Isn’t Coming — They’re Already Here
India’s growth story is no longer confined to metros.
From Indore to Madurai, a quiet revolution is reshaping how the nation buys, as Tier 2 and 3 cities surge ahead in digital adoption and e-commerce spending.
Amazon Prime Day 2025 revealed a clear pattern — 70% of new Prime sign-ups came from smaller towns, with premium products leading the way.
This isn’t just a shift in geography — it’s a transformation in aspiration.
The real growth opportunity now lies in understanding, localizing, and designing for the new digital Bharat.
At Stratants, we call this bridging the translation gap — between what businesses plan and what customers truly experience.
Are you ready to meet Bharat’s new customer
The Emotion Dividend: Turning Trust into Tangible Business Growth
The shift in modern business prioritizes emotional intelligence in business strategy over mere efficiency, asserting that empathy builds belief and drives customer trust. The article argues that emotional connection with customers strongly correlates with loyalty and forgiveness. This focus is crucial in the Indian context, where high process efficiency often lacks emotional engagement. Embracing an emotion-led strategy and a human-centered strategy—like mapping emotional moments—is essential for sustained business growth through empathy, ensuring that while data reveals what customers do, emotion reveals why they stay.
Before You Digitize, Strategize: How India’s Mid-Sized Firms Can Ride the AI and Credit Wave Wisely
India’s mid-sized firms are rushing to adopt AI and credit, but growth without strategy can quickly become chaos. This article explores how businesses can turn these twin opportunities into sustainable success — through clarity, capability, and strategic intent.
AI Can Automate – But Without Warmth or Empathy, Customers Drift Away
AI is changing the way small and growing businesses operate. It brings speed, scale, and efficiency — but customers don’t just want fast answers; they want to feel heard and valued.
If AI lacks warmth, empathy, and a human touch, businesses risk turning loyal customers into strangers.
In this article, I share why efficiency alone isn’t enough, how small and medium businesses can blend AI with genuine care, and practical steps to create experiences that build trust and loyalty.
👉 Read on if you want your business to scale with AI without losing its human heart.
UX in the AI Era
🚀 AI is moving fast, but are people keeping pace?
In the banking world, in coming days, AI can approve loans in minutes and detect fraud in seconds. But speed without clarity or protection can leave customers feeling lost and unsafe.
This article reflects on why UX is more important than ever in the AI era — not just to make things easier, but to ensure trust, safety, and a human touch in moments that truly matter.
👉 AI may be the engine, but UX is the steering wheel.
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From UX to HX: Because Technology Must First Feel Human
💭 Have you ever watched someone you love struggle with technology that was supposed to make life easier?
I remember at corner of the bank, one elderly person speaking with hesitation, unsure if the system would truly understand his language of heart—or keep his privacy safe.
Today, as AI becomes part of our daily lives, I carry that memory as a reminder: technology must feel like a trusted friend, not a stranger. Transparency, security, and privacy aren’t just design choices—they’re promises. And in the era of AI, these promises must flow from top to bottom across organizations.
👉 This reflection is close to my heart. I invite you to read on and share what human feelings/trust in technology means to you.