When a System Stumbles, Experience Speaks First — A Reflection Through the IndiGo Crisis
The recent Indigo flight cancellations were more than an operational crisis — they were a moment where the lived experience of customers and frontline teams surfaced the deeper truths of organisational alignment, communication, and emotional climate.
This reflection explores how service breakdowns become windows into an organisation’s inner architecture, and why resilience begins long before a crisis reaches public view.
How One Emotion Quietly Shapes Culture — And What Leaders Usually Miss
A simple story of a daily meeting reveals how one small emotion can turn into behaviour, then culture, then ritual — without anyone noticing.
This article explores how leaders can sense these subtle human signals and reshape team experience through small shifts, not big initiatives.
The Strategy-to-Experience Gap: Where Indian Businesses Lose Momentum (And How to Fix It)
Every organisation has a strategy.
But only a few can turn that strategy into a consistent lived experience for teams and customers.
Most businesses in India lose momentum not because the strategy is wrong —
but because it breaks somewhere between intent → teams → customers.
This article explains where the gaps really lie, why they keep repeating across industries, and how leaders can close them using a Strategic Design approach.
If your strategy looks great on paper but behaves differently in reality… this will resonate deeply.
Branding in the AI Era: How Corporates Can Lead with Strategy and Human Touch
Branding in the AI era is changing faster than most organisations can adapt.
AI can now generate campaigns, copy, visuals, scripts, even personas in seconds…
But speed alone can’t build a brand.
Not when customers crave authenticity, trust, and a human heartbeat behind every touchpoint.
This article explores:
✨ Why AI without strategy creates generic-at-scale brands
✨ How human touch becomes a premium differentiator
✨ What “precision + personality” looks like in AI-led branding
✨ Why trust will be the corporate battlefield of 2026
✨ How strategic design shapes meaningful brand experiences in the AI age
If your organisation is navigating AI-powered branding, this is for you 👇Branding in the AI Era: How Corporates Can Lead with Strategy and Human Touch
Stratants — Strategy to Experience by Design.
#BrandStrategy #AIinBranding #CorporateBranding #DigitalTransformation #CustomerExperience #HumanCentricDesign #FutureOfWork #CX #BrandTrust #Leadership #StrategicDesign #Stratants #StrategyToExperience
Advanced Skilling & Workforce Development: Building Future-Ready Teams Through Design and Purpose
Technology and markets drive growth — but people sustain it.
In the final part of The Triad for Transformation, explore how MSMEs can design future-ready teams through learning, empathy, and purpose.
Market Linkages & Access to Capital: Expanding Markets Through Customer Understanding and Partnerships
Discover how MSMEs can expand markets through empathy, partnerships, and design thinking — where strategy meets human experience.
Growth doesn’t start with new markets — it starts with new understanding.
In this third part of The Triad for Transformation series, explore how customer empathy and purposeful partnerships can unlock invisible doors to market and capital growth.
💡 What Mis-Selling Teaches Us About Retention
A Business Standard report revealed how unethical mis-selling practices eroded customer trust in public-sector banks — while HDFC Bank’s AI-driven “ethical nudging” approach increased client retention by 12%. Discover why transparency, not targets, is the new driver of customer loyalty.
🚀 Bharat’s Digital Awakening: The New Customer Isn’t Coming — They’re Already Here
India’s growth story is no longer confined to metros.
From Indore to Madurai, a quiet revolution is reshaping how the nation buys, as Tier 2 and 3 cities surge ahead in digital adoption and e-commerce spending.
Amazon Prime Day 2025 revealed a clear pattern — 70% of new Prime sign-ups came from smaller towns, with premium products leading the way.
This isn’t just a shift in geography — it’s a transformation in aspiration.
The real growth opportunity now lies in understanding, localizing, and designing for the new digital Bharat.
At Stratants, we call this bridging the translation gap — between what businesses plan and what customers truly experience.
Are you ready to meet Bharat’s new customer
The Emotion Dividend: Turning Trust into Tangible Business Growth
The shift in modern business prioritizes emotional intelligence in business strategy over mere efficiency, asserting that empathy builds belief and drives customer trust. The article argues that emotional connection with customers strongly correlates with loyalty and forgiveness. This focus is crucial in the Indian context, where high process efficiency often lacks emotional engagement. Embracing an emotion-led strategy and a human-centered strategy—like mapping emotional moments—is essential for sustained business growth through empathy, ensuring that while data reveals what customers do, emotion reveals why they stay.
Rethinking Structure & Customer Care: What Mid-Sized Businesses Must Learn from HUL & Accenture
As India’s mid-sized firms accelerate AI, credit, and digital transformation, structural agility becomes a critical enabler. Learn how recent changes at HUL and Accenture illuminate the path for redesigning your organization around customer care and execution.