When a System Stumbles, Experience Speaks First — A Reflection Through the IndiGo Crisis
The recent Indigo flight cancellations were more than an operational crisis — they were a moment where the lived experience of customers and frontline teams surfaced the deeper truths of organisational alignment, communication, and emotional climate.
This reflection explores how service breakdowns become windows into an organisation’s inner architecture, and why resilience begins long before a crisis reaches public view.
**📍 The Bengaluru Lesson: What a City Taught Us About Communication
In Bengaluru, a small experiment revealed a big truth: communication resonates deeper when it reflects local culture. A single city responded in dramatically different ways to the same message — until the message was shaped around the neighbourhood’s behaviour, rhythm, and emotional cues.
With AI now capable of reading micro-patterns in sentiment, language, and community behaviour, hyperlocal communication is entering a new era. Technology helps us see more, but human understanding helps us interpret meaning.
This reflection explores how businesses can shape meaningful, human-centric communication by blending observation, cultural sensitivity, and AI-driven insight.
Water, water everywhere, nor any drop to drink.
strategy · behaviour · human experienceBy Stratants — an independent strategy & experience advisory studio exploring…
How One Emotion Quietly Shapes Culture — And What Leaders Usually Miss
A simple story of a daily meeting reveals how one small emotion can turn into behaviour, then culture, then ritual — without anyone noticing.
This article explores how leaders can sense these subtle human signals and reshape team experience through small shifts, not big initiatives.
The Strategy-to-Experience Gap: Where Indian Businesses Lose Momentum (And How to Fix It)
Every organisation has a strategy.
But only a few can turn that strategy into a consistent lived experience for teams and customers.
Most businesses in India lose momentum not because the strategy is wrong —
but because it breaks somewhere between intent → teams → customers.
This article explains where the gaps really lie, why they keep repeating across industries, and how leaders can close them using a Strategic Design approach.
If your strategy looks great on paper but behaves differently in reality… this will resonate deeply.
Advanced Skilling & Workforce Development: Building Future-Ready Teams Through Design and Purpose
Technology and markets drive growth — but people sustain it.
In the final part of The Triad for Transformation, explore how MSMEs can design future-ready teams through learning, empathy, and purpose.