The Emotion Dividend: Turning Trust into Tangible Business Growth
The shift in modern business prioritizes emotional intelligence in business strategy over mere efficiency, asserting that empathy builds belief and drives customer trust. The article argues that emotional connection with customers strongly correlates with loyalty and forgiveness. This focus is crucial in the Indian context, where high process efficiency often lacks emotional engagement. Embracing an emotion-led strategy and a human-centered strategy—like mapping emotional moments—is essential for sustained business growth through empathy, ensuring that while data reveals what customers do, emotion reveals why they stay.
Rethinking Structure & Customer Care: What Mid-Sized Businesses Must Learn from HUL & Accenture
As India’s mid-sized firms accelerate AI, credit, and digital transformation, structural agility becomes a critical enabler. Learn how recent changes at HUL and Accenture illuminate the path for redesigning your organization around customer care and execution.
Before You Digitize, Strategize: How India’s Mid-Sized Firms Can Ride the AI and Credit Wave Wisely
India’s mid-sized firms are rushing to adopt AI and credit, but growth without strategy can quickly become chaos. This article explores how businesses can turn these twin opportunities into sustainable success — through clarity, capability, and strategic intent.
AI Can Automate – But Without Warmth or Empathy, Customers Drift Away
AI is changing the way small and growing businesses operate. It brings speed, scale, and efficiency — but customers don’t just want fast answers; they want to feel heard and valued.
If AI lacks warmth, empathy, and a human touch, businesses risk turning loyal customers into strangers.
In this article, I share why efficiency alone isn’t enough, how small and medium businesses can blend AI with genuine care, and practical steps to create experiences that build trust and loyalty.
đŸ‘‰ Read on if you want your business to scale with AI without losing its human heart.
From Kurukshetra to the Boardroom: Lessons in Adaptive Strategy
In the grand narrative of the Mahabharata, Krishna wasn’t just a divine guide—he was the ultimate strategic consultant. His vision was universal alignment with dharma, his mission was guiding individuals to act with clarity, and his strategy was fluid, adapting to every context while staying rooted in timeless principles.
This isn’t just ancient wisdom—it’s a modern leadership lesson. In business, as on the battlefield, leaders must adapt tactics to shifting realities while holding firmly to the cultural principles that define their organization. Strategy, when intertwined with culture, becomes not just a plan—but a way of life.
At Stratants, we believe the same applies to businesses navigating growth: clarity of vision, alignment of mission, and adaptive execution.
The Silent Killers of Growth: Why Most Businesses Plateau
Most businesses don’t fail because of competition.
They plateau because of something far more subtle.
They start with passion, clarity, and energy—but somewhere along the way, growth slows, opportunities slip, and teams feel stuck.
In this article, we uncover the silent killers of growth that cause businesses to plateau. From spreading too thin to losing focus, we explore research-backed insights and real-world examples—showing why doing less often leads to achieving more.
đŸ‘‰ A must-read for founders, leaders, and teams who want to break through stagnation and unlock sustainable growth.
From UX to HX: Because Technology Must First Feel Human
đŸ’ Have you ever watched someone you love struggle with technology that was supposed to make life easier?
I remember at corner of the bank, one elderly person speaking with hesitation, unsure if the system would truly understand his language of heart—or keep his privacy safe.
Today, as AI becomes part of our daily lives, I carry that memory as a reminder: technology must feel like a trusted friend, not a stranger. Transparency, security, and privacy aren’t just design choices—they’re promises. And in the era of AI, these promises must flow from top to bottom across organizations.
đŸ‘‰ This reflection is close to my heart. I invite you to read on and share what human feelings/trust in technology means to you.