Every organisation has a strategy.
But only a few can turn that strategy into a consistent lived experience for teams and customers.

Most businesses in India lose momentum not because the strategy is wrong —
but because it breaks somewhere between intent → teams → customers.

This article explains where the gaps really lie, why they keep repeating across industries, and how leaders can close them using a Strategic Design approach.

If your strategy looks great on paper but behaves differently in reality… this will resonate deeply.