Free diagnostic · stratants.com
Brand Clarity
Scorecard
12 honest questions. A signal-level read on how clearly your brand is working — and where it might be quietly costing you.
Your progress
0 / 12
01
Message Clarity
Can the outside world understand what you do and why you're different?
Q1 of 12
When someone lands on my website for the first time, I'm confident they immediately get what makes us different.
Q2 of 12
My brand message is specific to us — my competitor couldn't say the same thing.
Q3 of 12
When I explain what we do to someone new, they get it the way I meant it.
02
Founder Visibility
Is the human behind the brand visible, credible, and telling the story?
Q4 of 12
My story — why I started this, what I believe — is visible in how we present ourselves publicly.
Q5 of 12
I regularly share my thinking about my industry or customers — in writing, on LinkedIn, or somewhere public.
Q6 of 12
If someone looked me up online tomorrow, they'd find something that genuinely reflects who I am and what I stand for.
03
Customer Experience Alignment
Does what you promise match what customers actually experience?
Q7 of 12
My customers talk about us — the organisation — not just individual people on my team.
Q8 of 12
A happy customer could clearly explain to a friend why they should choose us specifically — not just that we were good.
Q9 of 12
The first experience a customer has with us matches what our marketing or website promised them.
04
Competitive Awareness
Do you know what makes you genuinely different — and are you using it?
Q10 of 12
I can name one thing we do that no competitor does in quite the same way.
Q11 of 12
That difference is clearly visible in how we present ourselves — not just something we know internally.
Q12 of 12
If a well-funded competitor entered my market tomorrow, my customers would have a clear reason to stay with us.
Answer all 12 questions to see your result